Meet Samuel & Sami
All the Tedious Stuff, Gone
S.A.M is an AI assistant that works alongside you, handling the repetitive, time-consuming tasks so you can focus on actually running your business.
Smart AI Manager
An AI assistant built to run the parts of your business you never have time for.
No leads missed. No emails lost. No time wasted searching.
Starting from £119/mo
S.A.M is an AI assistant that works alongside you, handling the repetitive, time-consuming tasks so you can focus on actually running your business.
S.A.M spots enquiries the moment they arrive, email, message, or form, and flags them before they go cold. No more "I forgot to reply."
Sorts through the noise, summarises what matters, and drafts replies for your approval. You decide what goes out, S.A.M does the legwork.
Need to find an old quote, a supplier email, or a customer's details? Ask S.A.M. Stop digging through folders and inboxes yourself.
The hours you spend on admin, chasing replies, and repeating yourself, S.A.M takes those back. Designed for business owners, not enterprise IT teams.
No commands, no learning curve. Talk to S.A.M the way you'd talk to a person. Clear, human conversation, 100× more efficient than doing it yourself.
Not a generic AI tool. S.A.M is set up around how you work, your services, your customers, your workflow. It fits around you, not the other way round.
Future tiers will include voice capability, speak to S.A.M naturally, hands-free, and get spoken responses in return. Hardware and software integration included. More details coming soon.
These features are included as standard, no extras needed, no configuration required from day one.
Reads your inbox every morning, moves the noise out, and summarises what actually matters in plain English. 40 emails become 5 lines.
Spots every new enquiry the moment it arrives, email, form, or forwarded message, and flags it before it goes cold.
Writes a first draft in your tone, using your service details. You review, tweak if needed, and send. You're always in control, S.A.M never sends on its own.
Type or say what you're looking for, a quote from January, a supplier email, a customer's number, and S.A.M finds it instantly.
Knows your schedule, suggests available times, flags double-bookings, and reminds you about upcoming appointments, before they become a problem.
Every morning, a short briefing: what came in overnight, what needs a reply, any leads, anything time-sensitive. Under a minute to read.
Monitors your Telegram, flags enquiries, and drafts replies for approval. Increasingly how customers contact small businesses, S.A.M keeps it covered.
These features are available as paid add-ons for businesses that want extra automation. Full pricing details at launch.
Reads incoming WhatsApp messages, identifies enquiries, and drafts replies. For owners who run their business on WhatsApp, stop losing leads in your personal chat.
If a lead went quiet, S.A.M notices. After a set time, it drafts a follow-up and flags it for your approval. Most sales go to whoever follows up, S.A.M makes that automatic.
A one-page weekly summary: enquiries in, replies sent, what's still open, patterns worth noting. The kind of overview you never have time to compile yourself.
Give your assistant any name and sign-off that fits your brand. "Mike from the office." "Emma." Configured once, applied everywhere, makes S.A.M feel like a genuine team member.
Every business is different, and so are the people who run them. Choose the name that feels right for yours. The capability is exactly the same.
Focused, thorough, and always on it. Samuel keeps things running without making a fuss. Your business, handled.
Attentive, proactive, and always across the details. Sami keeps nothing falling through the cracks. Your business, looked after.
Both are equally capable. This is purely your preference, there's no wrong choice.
S.A.M is currently in development. Join the early access list and we'll reach out personally before we launch, no spam, just a genuine heads-up.
While S.A.M is being built, our AI chatbot service is live and taking enquiries. Get a custom chatbot on your site this week.